Rafi Haikal
Establishing a Visionary Architect
Work
Brand Design, Web Development
Industry
Architecture
Challenge
Rafi Haikal’s work is refined, ambitious, and internationally recognized—but his brand and website didn’t reflect that. His digital presence lacked cohesion, didn’t convey the sophistication of his practice, and failed to position him as a visionary architect with ideas shaping the field.
GoodPoint set out to build a brand and platform that matched the calibre of his work and elevated his presence in the architectural world.
Strategy
We identified three defining qualities—sophisticated, artistic, and expert—and centered the brand on what emerges when these converge: visionary.
At the center of the system is the monogram: a structural, geometric mark built from the same principles that guide Rafi’s architecture. It functions as a window, frame, and container—a device that shapes perspective and creates space for imagery, video, and detail. Its proportions echo architectural drafting: precise, intentional, minimal.
Typography is quiet and premium; colors draw from natural materials. The system communicates taste without excess and elevates imagery and video through intentional framing.
The website extends this philosophy. RafiHaikal.com functions as a digital gallery—spacious, minimal, and image‑led. Subtle motion and refined typography create a calm, immersive experience that brings his projects, writing, and public presence into a cohesive whole.
Impact
What the Client Said
“Working with GoodPoint transformed my digital presence into a fully realized brand. The new identity has strengthened my positioning with clients, collaborators, and journalists, and has opened doors to opportunities that weren’t accessible before. Their strategic clarity, design sensitivity, and ability to translate architectural thinking into brand language made all the difference.”
Distinct Positioning
The brand establishes Haikal as a visionary architect—a clear, elevated point of view that finally matches the standard of his work.
A Signature Identity
The architectural monogram and minimal system create a distinct, unmistakable presence—one that feels engineered with the same rigor and intention as his built work.
A Refined Digital Experience
The website presents his work with clarity and calm, offering an immersive platform that elevates both his projects and his voice in the field.
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